EVALUATION - QUESTION FOUR

http://youtu.be/-R5twJ_L42c

How did you use media technologies in the construction and resrach, planning and evaluation stages?

Notes on this question:

• Research/Planning - The internet- used to reserach different real media products and on youtube. Advantages - quick and offers lots of information in an interactive way. Disadvantages - not always reliable and can be hard to find.
  My blog - used to store my process and information for my project. Good because there is no problem with losing work, but can take time to get used to.
  Programmes including Microsoft Word - used to create questionnaires, receive feedback and make notes on various things.
• Construction Video Camera and Software (Windows movie maker) - A non linear editing software, which is easy and quick to use - aware of the programme before the project. Used various things on the programme, including the visual effects and speed.
  Video Camera - easy and simple to use - often hard to keep still when not using a tripod.
  Ipod - Used whilst filming to increase the accuracy of the lip sync
  Digital Camera - Used to take images of my possible locations and for my ancillary tasks. I then had to import these onto the computer (talk about this process) - easy to use/carry out.
  Picnik.com - Specific editing site used to edit images for my ancillary tasks. Simple compared to other editing sites, especially Photoshop.
  Scanner - Used to import various feedback forms and questionnaire results for audience. - This shows evidence on my blog.
  
  

EVALUATION - QUESTION THREE

http://youtu.be/CCo2D1ofi_4

What have you learnt from your audience feedback?

Before filming,I made notes on what to include in terms of this question:

• Include examples of feedback I have received
• Talk about the target audience but also classmates (technical feedback)
• What went well?Include what they said was good about my video - The strong and clear narrative, the song choice, the persona and image of the actors, the shot types, camera movement and the lip syncing.
• Improvements? The shakiness of the camera and the camera shot types - These are two areas that I could have improved in terms of technicality.

EVALUATION - QUESTION TWO

http://youtu.be/Kq2K8DYdhcI

How effective is the combination of your main product and ancillary tasks?

Befpre starting my evalution by answering this question, I decided to make some notes on what I would need to include in terms of this question.

Things I need to include in this answer and to think about are:

• Addressing the audience - is this successful? how is this done? In terms of my video, I will need to talk about my target audience - how my video will appeal to them (through the actors image, costume, persona) - and initially what the video is about, Regret (a love story)
• How do they work well together?
  Talk about the continuity and style of both ancillary tasks and main products. Also mention the deign, the colours used (red,white,yellow) and how this is represented visually.

EVALUATION - QUESTION ONE

In what ways does your media product use, develop or challenge forms and conventions of real media products?



http://www.youtube.com/watch?v=zxZUwfHgFlE

EVALUATION - IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

This is the first question needed to answer for my evaluation. Before filming my answer to this question, I decided to make some notes on what I would be able to say. By doing this, I am able to answer the question to know what I will need to say.
By filming my response to this question, I will be able to use my products e.g. my video in my evaluation as well.

PLANNING FOR MY EVALUATION

Now that I have completed both my ancillary tasks and my music video, I need to start thinking about how I will evaluate my overall project.
I decided that instead of writing my evaluation onto my blog, that I wanted to record myself speaking to a camera and the examiner. By doing this, I am able to include all that I need to say while showing my video and ancillary tasks at the same time. This will allow me to explain myself in a more analytical way, whilst annotating my product first hand.

Before filming for my evaluation, I decided that it was a good idea to have a plan of things to include when answering the four questions in my evaluation. By doing this, I will be aware of everything I need to include when speaking about my product.

FEEDBACK ON MY MUSIC VIDEO.

Today I had the opportunity to receive a large amount of feedback from some of my target audience. This was through allowing a class of year 10's to watch my video and give me feedback on what they thought about it.
Though I am overall happy with my video, I believe that it was important to show a group of my target audience so that it would be able to see what they think about my product. By doing this, I will be able to know whether it would appeal to my target audience or not.

This is positive feedback from Year 10. It shows that I was successfully in my lip syncing, so that my artist looks like she is singing the song. As well as this, it shows that the idea of the past and the black and white effects have been recognised and liked.

Though this is short feedback, it shows that the locations I have chose for my music video have been recognised and liked and the use of the guitar was also effective in regards to the song I chose.

This feedback is positive and shows me that my shots are representative of the lyrics and song and that the actors I used increased this further by acting the role and creating the persona of the characters further.

This feedback is one of the most positive I received back. It shows that they really enjoyed watching my video and they are fans of the song and Taylor swift. This is very positive because it shows that I have aimed music video at the correct target audience and age range.

This again, shows overall positive feedback showing that the flashbacks used were effective and that my target audience has really enjoyed my video.



Overall the feedback that I received from year 10 was very positive, which I was very happy with because it shows that my target audience recognise the important things in my music video and seem very interested and appealed by my music video and song.
By looking at this as a whole, I believe that this was very successful.

BURNING MY MUSIC VIDEO TO A DISC.

Today, I decided that it would be a good idea to burn my music video onto  a disc. I did this because I feel that it is easier to watch and so that I could show people to be able to receive feedback from various people in my target audience range.
As well as this, the quality of my video seems to be of better quality when on a disc.

When burning my video onto disc, I had to create a title page. The design I chose is representative of the video, because it gives the idea of a photo book/scrapbook which links directly to the song title, 'Back to December'

As well as this, I had to include the name of the artist and song. To keep the continuity, I decided to use the colour red and the font 'Pristina', which I have used on both my ancillary tasks.

ANCILLARY TASK 2 - MY FINAL ADVERTISEMENT

This is my final magazine advertisement. I have decided on this layout because I feel that it is in relation to that of a real advertisement, seen in magazines.

I decided to use this image, because it shows a direct link to my album(the inside) but also to my music video created. I think this is vital because it is showing continuity but also linking your work together.

I decided to use these colours because I used them on my CD cover, so again I am representing continuity as well as focusing and appealing to my target audience.

I decided to make this a debut album, and to include 'introducing' to support this. This is because she is seen as a young artist so this idea would be ideal.

Another think I thought is common in magazine advertisements was a review from a critic including either a company or a newspaper. With this, I also included two star ratings which are popular in regards to reviewing new released music albums.

ANCILLARY TASK 2 - CREATING MY MAGAZINE ADVERTISEMENT

At first, I thought about using the programme Microsoft publisher because I was familiar with it and knew that it was ideal for creating things such as advertisements. Though, when I began this, I switched to photoshop because I was more comfortable with using this programme because after working on the programme for my CD cover, I felt more confident using it.

Again, I began by editing the image I had chosen to use for my advertisement. Instead of using picnik, I edited the image on photoshop, because it was only a slight change.
I chose this image because it links directly to my front cover of my CD in ancillary task 1. This is a convention seen in real media products when advertising something, especially CD albums/new released music.

After this, I decided to play about with the layout of my advertisement, referring to my original plan throughout, though I did change some of the ideas whilst creating my advertisement. This was due to reasons such as the text couldn't be seen in specific areas and general dislike for certain things.

First I included the text stating the name of the artist. I decided to keep the colour of the text white and red. This links directly to my CD cover, which is also white and red. This is also why I used pristina font, to keep continuity.

By looking at other magazine advertisements, I decided on how to layout my own advertisement and what text to include. From the Youmeatsix advert, I decided to use 'OUT NOW' at the bottom of my page.

I also decided to create a music critic company and a statement about my advertisement to place alongside a star rating. This is to promote the album further by encouraging people to but it. By quoting a reliable source involved in the music industry, it allows the source to be more reliable.

I decided that I would need to create stars to be able to rate the album, which can be used with my critic opinion. Originally, I decided to use the programme paint to create the stars to copy over. Whilst trying to do this, I found it hard to delete the background of the stars, so instead used photo shop to create the stars.

An issue with this, was the size because it was difficult to create the same sized stars each time.



ANCILLARY TASK 2 - POSSIBLE IMAGES FOR MY ADVERTISEMENT

Before starting to create my music magazine advertisement I need to think about what image to use as the main subject of the advertisement. This is vital because it needs to be representative of the album, while still showing continuity in relation to both the CD cover and the album/music video that it will be advertising.

This is an image that I could possibly use for my advertisement.  This image would be good because it is representative of my CD cover, which links directly to this, in regards to location and image of the artist but also to the music video.
I like this image because it shows the artist directly looking at the audience, and shows clear focus on the artist and her persona. Through this image it is clear to see what she is representing and the persona created for her in the music video.
As well as this, this image will be ideal because the focus of the location has a direct link to the CD cover. This is often seen in music advertisements, when promoting the CD  album.

This is another possible image for my magazine advertisement. Again, this image links and is representative of my music video and CD product. This is vital because it enables a clear connection between the advertisement and the video for the target audience to be able to recognise. This image gives clear focus on the artist, who is the subject throughout.

The only problem with this is the background of the image, where the colour is not appealing. This affects the image because it will not stand out to the audience when promoting.

ANCILLARY TASK 2- RESEARCH INTO MAGAZINE ADVERTISEMENTS

Before starting to create my second ancillary task, It is important for me to research into magazines and advertisements. This is important because it will allow me to see what I will need to include on the advertisement and what layout to use.

This is a magazine advertisement for Lady Gaga's new album. As this is promoting her new album, it includes the name of the album and artist, information about the album and tracks and a critical opinion regarding the album, from Rolling Stone.

There is also an image of the track itself, with keeping the continuity. The advertisement is created in black and white, which is the same as the CD album itself, representing continuity and there are clear images of the artist.

This is the album advertisement for Youmeatsix' new album, which is likely to be used in magazines to promote the album/artist.

As you can see this advertisement links directly to the album itself, by including the name of the artist, the album and continuing the continuity by using that specific image as the background (the image on the front of the album cover) showing the direct link between the two.
This advertisement has included an opinion/review on the top right hand side of the page to show how good the album is, as well as promotional logos of companies such as HMV at the bottom of the page.
Though this poster looks exciting due to the image, it is overall quite simple in regards to the text used, only including vital information.

This third advertisement is for the Killers album 'Day and Age' which is highlighted on the advertisement. This again links directly to the album itself through the image used, representing continuity. The image used is the background of the advertisement but is of a mosaic effect. This is appealing and different that a normal image.
Again, I feel that the image has the largest role in this media product, especially because there is basic and a lack of text on the advertisement.
In some ways, this is seen as more effective because by seeing this, it would be appealing to the target audience to go and purchase the album from stores.

ANCILLARY TASK 2 - ORIGINAL PLAN FOR MY ADVERTISEMENT

Again, I decided to create an original and rough outline plan on paper for my advertisement. I did this because it was useful when using it for my CD cover and decided that again it would allow me to have a rough idea of what I needed to include on my advertisement. This is likely to change through the process.

This is a rough outline to show what I am expecting my advertisement to look like. Though it is likely to change through the process of creating it, I would like to include some or all of the things I have written here.

The main image will be of my artist and I will continue the continuity in regards to the colours, by using red and white and the persona/images used. This refers to what the artist will wear, the location and any equipment e.g. guitar. 

I plan to include a critics opinion e.g. from a newspaper or a specific company e.g NME. These are often seen on magazine advertisements because it shows a reliable source and promotes the album to the target audience.

ANCILLARY TASK 1 - CHANGE TO FINAL PRODUCT

After receiving feedback, I decided to change the images used on the front and inside cover of my CD product, this is now my finished product;

As I decided to change the front cover image to the one used originally for the inside, I had to think about the layout and how I would change this. I decided to keep the text and colour the same for continuity but I had to rearrange where to place this on the page. I decided to still overlap the text with the subject because this is representative of many CD covers.

This is how I edited the inside of my cover when changing the image. From looking at both my original front cover and original inside cover, I decided that I wanted to try and incorporate some of the layout I used, including the writing along the bench.
I have set out the question and text similarly to my original but on the opposite side. The subject of the cover is connoting loneliness and shows that the artist is searching for something she no longer has.
I have kept the continuity by using the same font and colours, but I have incorporated yellow font into this cover. This is because I wanted to have something stand out on the page, which will attract the viewers attention. As well as this, yellow will appeal to my target audience.

Overall, I am happy with my changes to the inside and the front cover of my CD case.

ANCILLARY TASK 1 - FEEDBACK ON MY FINAL PRODUCT

Once I had finished creating all of my CD covers. I decided to get feedback from various people. This feedback allows me to understand whether my sections of my CD cover are appropriate for my target audience and whether I have included the conventions needed for my CD cover.

Through asking various peers in my media lessons and my media teacher, I discovered that what I have included and the conventions I have shown throughout my CD cover are essential and are being represented well throughout my CD product.
On the front cover, I have included the name of the artist and the album cover which is vital. Many of my peers liked the image, but improvements included the lighting of the image.
Overall, the back cover feedback was good, with peers saying that the conventions were representative of a real cover, including the track list, website and the image used. As well as this, the continuity was recognised by my peers.
The inside also received successful feedback. My peers liked the way I have used the inside to promote the artist while still allowing the audience to become involved.


After looking at my final product and the images I have of my artist, I have decided that it is important for the front cover to link to my magazine advertisement that I am yet to make for my next ancillary task.
With this in mind, I decided that it would be a useful idea to switch the images of my front cover and inside cover around. This is because I have many images of my artist in the location used for the inside cover. If I use this on the front, it will link nicely to my advertisement and be representative of each other.

ANCILLARY TASK 1 - MY FINAL PRODUCT



This is my final CD product:

Front Cover






Back Cover



Inside cover of my CD

 



ANCILLARY TASK 1 - FINAL INSIDE COVER OF CD

This is the final copy of the inside of my CD album:

I have decided to keep this as my final edition of the inside of my CD case. I think that including a competition is good because this is seen in various music CD albums when bought, as well as bringing something different to the CD.
Though I was originally going to use a simple background, I decided to change this idea  and use an image that I was going to use for the front cover. I edited this slightly to make it lighter.
From this, you can see that I have kept the continuity running throughout the CD cover, through the font, text and colour including the white and the red.

Overall, I am happy with this, because I believe it includes everything needed in this type of product while still denoting the typical genre of the music CD and how it is attractive to my target audience. This can be seen through the use of colours and the image used.

ANCILLARY TASK 1- THE RIGHT SIDE OF MY CD COVER

After thinking I had finished the inside of my CD cover, I realised that I needed an image or background for the right hand side of the case, to be seen behind the CD itself.
When thinking about this, I had to decide whether to use an image of the artist, an image linking to the artist or a blank background colour.When thinking about this, I needed to think about how it would link to the
album and what it would be able to represent.

After thinking about my CD product as a whole, I decided that the best option would be to have a blank colour background or an image that does not include something bold. I decided this, because I felt that the Cd product was complete with many images of the artist herself which were bold and appealing to the audience. For the right side of the cover to be an image as well, I believe that this could make the product slightly overpowering.

In spite of this, I still need to be representative of the album and the music video, so  I decided to use the image of the grass that I was originally going to use for the left side of the inside of my cover.

This edited image of the grass is suitable for the right cover of the CD case because it is representative of the album and represents continuity whilst still being somewhat subtle and simple for the audience to see.

ANCILLARY TASK 1 - CREATING THE INSIDE OF MY CD

I decided to again change my idea. This is because I wasn't pleased with how my first attempt planned out, including the background picture I used. Instead of the grass,  I decided to experiment with a previous image I had taken of my artist and didn't use on the front cover of my CD cover.

In keeping with the content I wanted to include, I still decided to advertise a competition with a question to answer.
This is what I came up with:

As you can see from this, I am keeping up with the style of the CD cover, showing continuity throughout the Cd case.

ANCILLARY TASK 1 - CREATING THE INSIDE OF MY CD CASE

To keep with continuity and now that I was familiar with the website, I decided to again use photoshop to make the inside of my CD case.

Step 1 - For the inside of my CD cover, I decided to use grass as the background of my page. This is to keep in continuity with the rest of the CD cover, as well as the genre and my music video. After taking images of grass, I decided to edit the image. This was to make the image more vibrant and appealing to the audience.

Step 2 - As well as this, I wanted to use an image of my artist on the inside cover of the CD. This is to represent and promote the artist.

After playing around with photo shop, this was my first attempt. Though I like the image cut out and the layout that is forming from this, i don't like the image itself. This is because the side of the guitar is cut off.