FEEDBACK ON MY MUSIC VIDEO.

Today I had the opportunity to receive a large amount of feedback from some of my target audience. This was through allowing a class of year 10's to watch my video and give me feedback on what they thought about it.
Though I am overall happy with my video, I believe that it was important to show a group of my target audience so that it would be able to see what they think about my product. By doing this, I will be able to know whether it would appeal to my target audience or not.

This is positive feedback from Year 10. It shows that I was successfully in my lip syncing, so that my artist looks like she is singing the song. As well as this, it shows that the idea of the past and the black and white effects have been recognised and liked.

Though this is short feedback, it shows that the locations I have chose for my music video have been recognised and liked and the use of the guitar was also effective in regards to the song I chose.

This feedback is positive and shows me that my shots are representative of the lyrics and song and that the actors I used increased this further by acting the role and creating the persona of the characters further.

This feedback is one of the most positive I received back. It shows that they really enjoyed watching my video and they are fans of the song and Taylor swift. This is very positive because it shows that I have aimed music video at the correct target audience and age range.

This again, shows overall positive feedback showing that the flashbacks used were effective and that my target audience has really enjoyed my video.



Overall the feedback that I received from year 10 was very positive, which I was very happy with because it shows that my target audience recognise the important things in my music video and seem very interested and appealed by my music video and song.
By looking at this as a whole, I believe that this was very successful.

ANCILLARY TASK 1 - MY SPINE

This is my final spine for my CD case.

I decided to keep the spine simply because they often are, only revealing the name of the album or the artist and sometimes both.

In my case I decided just to use the name of the album, which is also the name of the song of my music video. This is because it shows a direct link to my CD and video.
On spines, there are also links to the record label, whether there is the name or a logo to represent them for promotional uses. I decided to use a logo which I located on the bottom of the spine. It is not particularly large but it represents the company.

I have used font and colours of the text the same as the CD cover because this is showing continuity.

MY FINAL VIDEO AND ANALYSIS

http://www.youtube.com/watch?v=DjIomypIeyk
After working with the music, by cutting various sections of the song out-this is my final video. As I needed to change the music so drastically, there were many shots I had to delete as a result of this.
Overall, I am happier with this video than before. This is because it was more manageable and is more likely to be a music video because of the shorter length. By making the song shorter, I was able to include more shots than beforehand, which creates variety.

The most obvious edit I used in my music video is the colour changes throughout. For the shots relating to the past I decided to use black and white colour effect. This was because it clearly shows that it is a different time period, but also to give variety to the video. This can sometimes be seen in music videos. As well as the colour edit, the persona and the costumes used in the different shows also show a clear opposition between the two.

I decided to still keep the beginning and the end of the video directly linked. This is because it connotes the artist walking into the narrative and walking away from the narrative, but also the relationship. This is also somewhat representative of the lyrics.

Throughout my music video, there isnt too many shots and changes, especially towards the beginning of the video. I tried to avoid overcrowding of changing shots because I believe it changes the tone of the video e.g. the more shots/changes is likely to refer to a more 'upbeat' song. By having some shots that are longer, they are able to connote and have direct links to the song, lyrics and the tempo of the song.

In various occasions throughout the video, I have amplified the lyrics (0:50, 2:03-2:12). Though they are not be fully amplified, they denote a direct link to the song and show that there are clear references to the lyrics. I think that it is somewhat effective because it would be less repetitive and if I was to amplify the lyrics throughout, the video would not be as effective because it is not emphasising specific lyrics of the song.


Though I am pleased with what I have created, there are some problems with the video, that I could have changed but had problems especially in regards to my actress/artist who changed the colour of her hair. This created a huge problem for me, because I was unable to film extra pieces of her head/face to use. As well as this, the programme I used to create my video became temperamental at various points whilst creating my product.

FEEDBACK ON THE SONG

Once choosing the song I was going to use, I asked friends and family on feedback about the song. I asked them to all listen to the song and write what they think would suit well with the song in a music video. I need this to allow myself to find out other peoples ideas and to try and incorporate these into my own music video.

These are some of the feedback I receieved:

Though I only received a small number of feedback, the overall impression was that the song was popular and people enjoyed listening to it (as shown above). The ideas and thoughts I received were parallel to the ideas that I have thought of, which is positive. There was mention in the feedback of the song being very long, but I was unable to find a shorter version to be able to cut the music.This may be something that I will need to think about when starting to create and edit my music video together. Though I think that the song may be challenging because it is long, I believe that I am ready to take on the challenge.